Eighteen Brazilian companies, along with 96 products from other agro-industries, will be showcased at one of the largest food and beverage events in the world.
At the official opening of the Brazilian Pavilion by the Brazilian Trade and Investment Promotion Agency (ApexBrasil) this Sunday (October 20) at SIAL Paris 2024, the goal is to captivate Europeans with Brazil’s potential in organic food production.
“Our participation here is an investment, and I keep seeing positive results,” said the agency’s president, Jorge Viana. “Today, we officially launched the Brazil Pavilion at SIAL Paris! With almost 200 participating and represented companies, we’ve surpassed previous records, showing the strength of our sector. We’re confident sales could reach an impressive $3 billion, generating new jobs and income opportunities for Brazilian workers.”
In a statement released today, the agency emphasized that the organic market is growing globally, and Brazil is already recognized for its production capacity and commitment to sustainable development—an ideal scenario to expand its international presence.
The Brazilian pavilion will feature 18 national companies specializing in organic products, participating in one of the world’s largest food and beverage fairs. According to André Müller, Agribusiness Manager at ApexBrasil, “Brazil stands out not only for the quantity but also the quality and sustainability of its products.”
He also highlighted that every organic product tells a story of families and cooperatives committed to “a fairer and more sustainable development model.”
This year, alongside the 18 organic companies, 96 other Brazilian businesses will also showcase their products at the event. This marks the 10th consecutive year of participation by Brazilian agro-industries in the fair.
With ongoing European discussions around the export of products with certified origins and deforestation-free sourcing, companies like Amazon Açaí from Pará and Itajá Organic Sugar from Goiás are seeking to strengthen business ties with EU nations and other participating countries.
At this year’s event, the Pará-based Amazon Açaí is presenting açaí with guarana and açaí-based ice creams, while Itajá, specializing in organic sugar, already exports to over 20 countries and aims to further expand its global reach with the support of ApexBrasil.
Both in Europe and Brazil, organic consumption continues to grow. According to the Brazilian Association for the Promotion of Organics (Organis), organic consumption in Brazil increased by 16% between 2021 and 2023. In Europe, markets like Switzerland, Germany, and France are among the top consumers of organic products.
Brazil’s participation in international fairs, such as SIAL Paris and Biofach—the world’s largest organic product fair held annually in February—has been essential in boosting visibility and establishing the country as a leading global supplier of organic foods.
In February 2024, ApexBrasil led the Brazilian presence at Biofach, held in Nuremberg, Germany. The 21 participating Brazilian companies generated around $17 million in business deals. With SIAL Paris, Brazil aims to further strengthen its position in the global organic market.
According to Brazil’s Ministry of Agriculture and Livestock (MAPA), the country has 26,000 registered organic producers involved in every stage, from primary production to food processing. Sustainability and traceability are key factors driving international consumer trust in Brazilian products.
